ANSWERS · UK AND US
What is B2B pipeline generation, and how do you get it done for you?
B2B pipeline generation is the work of creating qualified sales opportunities with buyers who can sign. RevIntel does it for you. We name the accounts, call, email and message the decision makers, book the meetings and track each one to the contract. From £5,000 a month plus 10% commission on won deals.
The short answer
B2B pipeline generation is the work of creating qualified sales opportunities with buyers who can sign. RevIntel does it for you. We name the accounts, call, email and message the decision makers, book the meetings and track each one to the contract. From £5,000 a month plus 10% commission on won deals.
Pipeline is not the same as meetings
A booked meeting is a step. Pipeline is a live opportunity with a buyer who fits, a problem they have said out loud and a next step in the diary. Most providers report the first and call it the second. We count meetings booked, meetings held, opportunities opened and revenue won, and you see every one.
How the work runs
- 1.Week 1: you name the market, the accounts and the job titles. We build and enrich the list.
- 2.Week 2: calling starts, with email, LinkedIn and ads to the same buyers where your programme includes them.
- 3.Every conversation is logged. A call back later with a date is pipeline too, not a dead end.
- 4.Each meeting is handed over with the context, then tracked to the outcome.
What it looks like in practice
CRST is one of the largest asset-based carriers in the US. Before RevIntel, their branch manager was making the cold calls himself. Calling started on 14 September 2026. In the first 4 weeks CRST won 2 new shipper accounts, and as it stands they expect 1 new account a week. The full case study is on the Results page.
What it costs
| Programme | Price per calendar month | Planning basis and scope |
|---|---|---|
| Launch campaign | £5,000 | 1,000 to 1,500 calls, planned on 1,000 calls, about 200 conversations and 10 booked meetings, about £500 per booked meeting before commission. You supply the contact list. |
| Growth programme | £7,500 | A dedicated rep across calls, email and LinkedIn, planned on 2,000 calls, about 400 conversations and 20 booked meetings, about £375 per booked meeting before commission. |
| GTM managed team | £15,000 | 2 cold callers and a GTM leader, planned on 4,000 calls, about 800 conversations and 40 booked meetings, about £375 per booked meeting before commission, with a 12-month minimum. |
| Done-for-you ads | 30% of budget | Minimum £10,000 a month ad budget. You pay £3,000 only once the campaign generates leads. Mature campaigns reach 20+ leads a month, around £150 per lead. |
Every RevIntel programme carries 10% commission on won deals, so the cost tracks the revenue it creates.
Frequently asked
What is the difference between lead generation and pipeline generation?
Lead generation produces names and meetings. Pipeline generation is measured on qualified opportunities and the revenue they turn into. RevIntel reports both, from the first call to the signed contract.
How fast does pipeline generation start?
List built in week 1, calling from week 2. Meetings normally land in month 1, and on a 3 month sales cycle you have a forecast by month 3.
Do you work in the UK and the US?
Yes. RevIntel runs outbound into both markets.
We win you customers.
Named accounts, ads to the exact buyers, calls that book meetings, and a record that follows every one of them to the sale.
9 programmes delivered. £24M+ pipeline built. List built in week 1, calling from week 2.