ANSWERS · UK AND US
What do you do when your sales pipeline is empty?
When the pipeline is empty, you need conversations this month, not a hire in 3 months. Name the accounts that can buy, call the people who sign, and follow up every not right now with a date. On the planning basis, 1,000 calls gives about 200 conversations and 10 booked meetings.
The short answer
When the pipeline is empty, you need conversations this month, not a hire in 3 months. Name the accounts that can buy, call the people who sign, and follow up every not right now with a date. On the planning basis, 1,000 calls gives about 200 conversations and 10 booked meetings.
First, find out why it is empty
- No outbound at all, relying on referrals that have dried up.
- Outbound running, but to the wrong list.
- Meetings booked, but not turning into opportunities.
Each needs a different fix. The first needs volume. The second needs a new list. The third needs better qualification and handover.
The next 30 days
- 1.Week 1: name 200 to 500 accounts and the job titles that sign. Build and check the list.
- 2.Week 2: start calling, with email and LinkedIn to the same people.
- 3.Weeks 3 and 4: log every conversation, book meetings, and put a date on every not right now.
- 4.End of month 1: review the recordings and change the script around what buyers said.
What it costs
| Programme | Price per calendar month | Planning basis and scope |
|---|---|---|
| Launch campaign | £5,000 | 1,000 to 1,500 calls, planned on 1,000 calls, about 200 conversations and 10 booked meetings, about £500 per booked meeting before commission. You supply the contact list. |
| Growth programme | £7,500 | A dedicated rep across calls, email and LinkedIn, planned on 2,000 calls, about 400 conversations and 20 booked meetings, about £375 per booked meeting before commission. |
| GTM managed team | £15,000 | 2 cold callers and a GTM leader, planned on 4,000 calls, about 800 conversations and 40 booked meetings, about £375 per booked meeting before commission, with a 12-month minimum. |
| Done-for-you ads | 30% of budget | Minimum £10,000 a month ad budget. You pay £3,000 only once the campaign generates leads. Mature campaigns reach 20+ leads a month, around £150 per lead. |
Every RevIntel programme carries 10% commission on won deals, so the cost tracks the revenue it creates.
Frequently asked
Should I hire an SDR to fix an empty pipeline?
Not if you need meetings this quarter. Hiring and ramping takes 3 to 6 months. A managed programme starts calling in week 2.
How many calls does it take to fill a pipeline?
On the planning basis, 100 calls produce about 20 conversations and 1 booked meeting. How many meetings you need depends on your close rate and deal size.
We win you customers.
Named accounts, ads to the exact buyers, calls that book meetings, and a record that follows every one of them to the sale.
9 programmes delivered. £24M+ pipeline built. List built in week 1, calling from week 2.