ANSWERS · UK AND US
Why isn't your outbound working?
Outbound usually fails because of the list, not the effort. The data is old, the person called cannot sign, one channel is doing all the work and nobody reviews the calls. Fix the list first, call named buyers, run email, LinkedIn and ads at the same people, and change the script every week from the recordings.
The short answer
Outbound usually fails because of the list, not the effort. The data is old, the person called cannot sign, one channel is doing all the work and nobody reviews the calls. Fix the list first, call named buyers, run email, LinkedIn and ads at the same people, and change the script every week from the recordings.
The 5 reasons outbound stalls
- 1.The list is wrong. Old numbers, people who have left, companies that never fit.
- 2.The person cannot sign. Calls land with someone interested but without budget.
- 3.One channel carries everything. Email alone gets ignored. Calling alone starts cold.
- 4.Nobody listens back. The script written in month 1 is still running in month 6.
- 5.Nothing is recorded after the handover, so nobody knows which calls turned into revenue.
What fixing it looks like
- Rebuild the list around named people at accounts that fit, with direct dials checked before calling.
- Call the title that holds the budget, and the people either side of them.
- Run email, LinkedIn and ads at the same buyers in the same week.
- Review recordings weekly and rewrite the opening around what buyers actually say.
- Track every meeting to an outcome, so you can see which part of the campaign is working.
When to bring in help
If you have no one with time to manage callers, review recordings and rebuild data, outsourcing the fix is usually faster than hiring for it. RevIntel builds the list in week 1 and starts calling in week 2.
| Programme | Price per calendar month | Planning basis and scope |
|---|---|---|
| Launch campaign | £5,000 | 1,000 to 1,500 calls, planned on 1,000 calls, about 200 conversations and 10 booked meetings, about £500 per booked meeting before commission. You supply the contact list. |
| Growth programme | £7,500 | A dedicated rep across calls, email and LinkedIn, planned on 2,000 calls, about 400 conversations and 20 booked meetings, about £375 per booked meeting before commission. |
| GTM managed team | £15,000 | 2 cold callers and a GTM leader, planned on 4,000 calls, about 800 conversations and 40 booked meetings, about £375 per booked meeting before commission, with a 12-month minimum. |
| Done-for-you ads | 30% of budget | Minimum £10,000 a month ad budget. You pay £3,000 only once the campaign generates leads. Mature campaigns reach 20+ leads a month, around £150 per lead. |
Every RevIntel programme carries 10% commission on won deals, so the cost tracks the revenue it creates.
Frequently asked
Is cold calling dead?
No. It fails on bad lists and untargeted dialling. Calling named buyers on enriched data, backed by email, LinkedIn and ads, still books meetings.
How long before I know if outbound is working?
Around 1,000 conversations. Below that you are guessing. Above it, the objections repeat and you can see what to change.
We win you customers.
Named accounts, ads to the exact buyers, calls that book meetings, and a record that follows every one of them to the sale.
9 programmes delivered. £24M+ pipeline built. List built in week 1, calling from week 2.