ANSWERS · UK AND US
Why aren't the meetings from your lead generation agency turning into deals?
Agency meetings stop converting when the agency is paid for the booking, not the result. The meeting is with someone who cannot sign, the context never reaches your closer, and nobody tracks what happened next. Ask for the recording of every meeting, a written definition of qualified, and an outcome logged against each one.
The short answer
Agency meetings stop converting when the agency is paid for the booking, not the result. The meeting is with someone who cannot sign, the context never reaches your closer, and nobody tracks what happened next. Ask for the recording of every meeting, a written definition of qualified, and an outcome logged against each one.
Where it goes wrong
- The agency is paid per meeting, so it books anyone who says yes.
- The meeting is with someone curious, not someone with budget.
- Your closer joins with no context and runs discovery again.
- Nobody records what happened, so the agency never learns which meetings were good.
4 questions to ask your agency this week
- 1.Can I hear the recording of every meeting you booked me?
- 2.How do you define a qualified meeting, in writing?
- 3.What happened to each meeting after you handed it over?
- 4.Is any of your fee tied to my revenue?
How RevIntel handles it
Every meeting is held as one record: who it was with, what was said, who it went to and what happened next. Both sides see the same record, all the way to the signed contract. Part of the fee is 10% commission on won deals, so the incentive points at revenue.
| Programme | Price per calendar month | Planning basis and scope |
|---|---|---|
| Launch campaign | £5,000 | 1,000 to 1,500 calls, planned on 1,000 calls, about 200 conversations and 10 booked meetings, about £500 per booked meeting before commission. You supply the contact list. |
| Growth programme | £7,500 | A dedicated rep across calls, email and LinkedIn, planned on 2,000 calls, about 400 conversations and 20 booked meetings, about £375 per booked meeting before commission. |
| GTM managed team | £15,000 | 2 cold callers and a GTM leader, planned on 4,000 calls, about 800 conversations and 40 booked meetings, about £375 per booked meeting before commission, with a 12-month minimum. |
| Done-for-you ads | 30% of budget | Minimum £10,000 a month ad budget. You pay £3,000 only once the campaign generates leads. Mature campaigns reach 20+ leads a month, around £150 per lead. |
Every RevIntel programme carries 10% commission on won deals, so the cost tracks the revenue it creates.
Frequently asked
Should I pay per meeting?
Paying per meeting rewards volume over quality. A monthly fee with commission on won deals points the incentive at revenue.
What is a realistic close rate on outbound meetings?
20% is a common working assumption for outbound-sourced opportunities. Yours will differ, which is why every meeting should be tracked to an outcome.
We win you customers.
Named accounts, ads to the exact buyers, calls that book meetings, and a record that follows every one of them to the sale.
9 programmes delivered. £24M+ pipeline built. List built in week 1, calling from week 2.